Andrew Lee Witherspoon

There should be a consistent look and feel to every page of your website. You want your visitors to know they haven't actually left your site when...

Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to...

Remember the importance of branding. If you haven't already initiated a brand for your company, now might be just the time. Use these simple...

Branding, as a whole, is essential for any serious business because a company's brand is what distinguishes it from its competitors. In today's...

What exactly is a brand? It's a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the...

Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn't just a logo. Your...

Society is flooded with so much advertising that we face the danger of not being noticed by our prospective customers. Will your customers know who...

Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly...

The personal brand you project affects others' decisions as to your intelligence, character and ability, and determines whether or not they want to...

Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers...

Everyone is not your buyer. There may be a mass amount of people that purchase your product, but that's not everyone. Dig deep and research your...

To make people buy your product, you need to communicate its benefits, which requires a smart communication strategy. A great way of doing this is...