Andrew Lee Witherspoon

There should be a consistent look and feel to every page of your website. You want your visitors to know they haven't actually left your site when they go to another page. Icons for going back or to the next page, for printing the page or even the...

Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Step 1: Examine the Competition One of the keys...

Remember the importance of branding. If you haven't already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand Make your brand as unique as possible. Catch the eye of the...

Branding, as a whole, is essential for any serious business because a company's brand is what distinguishes it from its competitors. In today's computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective...

What exactly is a brand? It's a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we've defined the term and given it a comprehensive meaning.. A...

Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn't just a logo. Your businesses purpose, focus, and image all combine to create your brand. Why should you make this effort? ...

Society is flooded with so much advertising that we face the danger of not being noticed by our prospective customers. Will your customers know who you are without an ad staring them in the face to remind them? In other words are you trying to rely...

Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method. Choosing the right dominant color for your brand is...

The personal brand you project affects others' decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet...

In this contemporary age and time most of us rely on electronic gadgets to aid us in accomplishing our daily tasks. The computer is certainly one of them. It assists us mostly in our work and executes functions quickly that could otherwise be too...

Everybody desires a set of tools of their own. These stuff are used to make those bothersome, yet cardinal fix-ups in the home or workplace. They are commonly applied when people do some carpentry, electrical or any other housework. Being important...

Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel...

Everyone is not your buyer. There may be a mass amount of people that purchase your product, but that's not everyone. Dig deep and research your audience. Find the answers to these questions: What are their spending habits? Values? Concerns? Needs? How...

It is a difficult task to create a great logo for a business, which signifies the image of the brand in an uncomplicated manner. Another key requirement which makes the designing of a corporate logo even tougher is to create a design such that it is...